a coaching space to find stable footing and break new ground


Alex Murdoch provides creative coaching, mentoring and facilitation for artists and arts organisations, both 121 and group work. Using a combination of Relational Dynamics, Open Space facilitation and her long experience as a funding application advisor, Alex can support individual artists and arts organisations with developing and articulating artistic vision, cultural leadership, cultural resets and application advice.

Hello, I’m Alex Murdoch.  I’m an actor and a playwright and I also support people in the arts and culture – using the tools of coaching, mentoring and democratic practices such as Action Learning and Open Space technology.   


The New Ground is a space born out of the volatile and uncertain moment we are living in.  Under pressure it’s hard to do our best thinking.  What’s needed is space to press pause, dig a little deeper and get some perspective.

kind words from people I’ve worked with.

  • "Alex is an expert listener who holds a coaching space with ease. She has helped me unlock my thinking on several tricky issues. "

    Kath GeraghtyWorkforce Development Manager for a large arts organisation
  • Kath Geraghty

    “Alex is a empathic coach who creates a warm and positive environment where I can do my best thinking.”

    Gemma BaxterSupport Squad, formerly RNT and Royal Opera House
  • Gemma Baxter

    'Alex's coaching is sensitive, adaptable and revealing. Her sessions were incredibly helpful in exploring and revealing underlying issues, and ways of moving forward.'

    Jamie BeddardCo-Artistic Director, Diverse City
  • Jamie Beddard

    'Alex is a superb coach and listener; her style is open, empathetic and affirming. She is an expert in drawing out positive solutions that we don’t know we have inside us!'

    Mark HelyarCo-Director of Theatre, Take Art

Why work with me?

I offer an initial conversation free of charge to see if my work is the right fit for you.

I’m a qualified Advanced Relational Dynamics Coach and trained with Deb Barnard, Rivca Rubin, Emma Haughton and Isobel Mortimer.  I’ve continued to be coached by Deb and my practice is is supervised by Emma.  I deepened my own practice as Creative Lead/Artist Support Activist for Theatre Bristol.  I’m a Fellow of the RSA and a Full Member of the Association for Coaching, and abide by their Code of Ethics – available on request.

I’m can facilitate Action Learning and, as an Associate Artist of Improbable, I regularly ‘Open Space’ for Devoted and Disgruntled events for the theatre community.  In March 2014 I was invited to speak and compere at Women of the World Caerdydd on the subject of inspiring change.

As an actor my work includes Young Vic, BBC, LIFT, Kneehigh, NIE, Barbican and Improbable.  I ran cult indie theatre company Cartoon de Salvo touring nationally and internally for 20 years.  As a writer I was 2018 Writer in Residence at Theatre Clwyd, am mentored by Chris Thorpe and have been commissioned by National Theatre Wales and the Royal Shakespeare Company.  I’m represented as an actor by Narrow Road and as a writer at Independent Talent.