a coaching space to find stable footing and break new ground

Hello, I’m Alex Murdoch.  I’m an actor and a playwright and I also support people in the arts and culture – using the tools of coaching, mentoring and democratic practices such as Action Learning and Open Space technology.   


The New Ground is a space born out of the volatile and uncertain moment we are living in.  Under pressure it’s hard to do our best thinking.  What’s needed is space to press pause, dig a little deeper and get some perspective.

kind words from people I’ve worked with.

  • "Alex is an expert listener who holds a coaching space with ease. She has helped me unlock my thinking on several tricky issues. "

    Kath GeraghtyWorkforce Development Manager for a large arts organisation
  • Kath Geraghty

    “Alex is a empathic coach who creates a warm and positive environment where I can do my best thinking.”

    Gemma BaxterSupport Squad, formerly RNT and Royal Opera House
  • Gemma Baxter

    'Alex's coaching is sensitive, adaptable and revealing. Her sessions were incredibly helpful in exploring and revealing underlying issues, and ways of moving forward.'

    Jamie BeddardCo-Artistic Director, Diverse City
  • Jamie Beddard

    'Alex is a superb coach and listener; her style is open, empathetic and affirming. She is an expert in drawing out positive solutions that we don’t know we have inside us!'

    Mark HelyarCo-Director of Theatre, Take Art

Why work with me?

I offer an initial conversation free of charge to see if my work is the right fit for you.